BuildingWise website

BuildingWise

BuildingWise specializes in making existing commercial buildings more energy-efficient, environmentally sound and profitable. Their new website combines information about their company and services along with a portfolio of projects and a blog of relevant articles. The design gives the client an open look with room to show their expertise in the fields of LEED and BREEAM certifications.

Development required attention to the relationships of content structures, particularly how they relate on different sized screens, as well as the intricacies of typography. Focus was given to making each page easy for the client to edit going forward while retaining the integrity of the design. The goal, as with each client, is making the site as easy to use and ready for future developments as possible.

The projects portfolio was coded as a custom catalog. The main portfolio page has a classic image gallery look where project images can be click on to reach individual project pages. Each individual page includes an image of the project structure, a description of the project, and relevant benchmarks of success. The client can use common toolbar functions to ensure the design stays as originally intended.

Through responsive design, the new site maximizes the space of larger computer screens to present content, while scaling and rearranging to suit tablets and smartphones.

California Alpine Club website

California Alpine Club

California Alpine Club (CAC) is a outdoor and social organization whose purpose is to explore, enjoy and protect the natural resources of our land. The California Alpine Club Foundation (CACF), founded by the CAC, supports the conservation and environmental education endeavors of SF Bay Area and Lake Tahoe area organizations. The new CAC/CACF website was designed to reflect their 100+ years of tradition and their ongoing activities. In this redesign, content was expanded to present CAC’s long history, giving users a full picture of the organization.

Several templates, with and without sidebars, with featured photos or with image sliders, were coded to present this content. Customized content spaces were created in the front page template to enable the client to update site content without needing specialized coding knowledge.

The client also required a members-only section to display member information and store archives for members eyes only. The members home page includes excepts of recent members’ blog posts, coded to feed automatically from the blog.

The event calendar was created with members-only view and a public view. The members-only view displays all event information, while the public view presents the event name, date, time, and a special event organizer email address only. With two views, the public can get a clear sense of the events that organization is producing on a regular basis, while specific event and member information is protected.

The entire site uses responsive design, which is especially important for this organization’s members who’ll need to access the site from a variety of devices. All site contents reformat to optimal views for tablets and smartphones.

The Price of Being Ashley Rich website

The Price of Being Ashley Rich

Aashka Pandya is a young Bay Area writer. Her website was created to promote her first solo novel, “The Price of Being Ashley Rich.”

This new website design is influenced the book design. The flower icon and the display typeface used in the book are featured.

Going big and bold with type, the site emphasizes the written word, supporting the importance the writing of Aashka’s book. With a bright and boxy layout, the design brings a youthful vitality, yet still holds a maturity to appeal to a sophisticated teenage audience.

Coding includes full-width layouts for the home and contact pages, and a two-column template (main and sidebar) on blog pages. There’s also a special featured post section just below the main menu.

Lekha Writing Center website

Lekha Writing Center

Lekha is a writing school and children’s book publisher in San Jose, California.

To coincide with Lekha Writing Center franchising its programs, the original site content is split into a corporate/publishing site and a writing center site.

The design balances the professionalism of the organization with the fun, creative environment they provide. Round-cornered boxes echo the Lekha logo and give separate spaces for each of their varied offerings.

Goals for the new Lekha Writing Center websites included creating a program catalog, adding a blog for making regular content updates, and creating franchise location sites including all that’s needed for a franchisee to run their own locations.

At the core of the redesign is a custom program catalog. With filters to find programs by grade, track, or schedule, users easily find programs to suit their individual needs.

Site management began with Lekha’s previous HTML/PHP site. Incremental changes were made to that design to create a smooth visual transition to the new site.

Lekha Writing Center has events going on throughout the year. Creating content updates are critical to keeping clients engaged. Email communications, online advertising, and social channels are used to find and stay connected with clientele.

Young Wordsmiths website

Young Wordsmiths

Young Wordsmiths is an online magazine run by Lekha Ink, a writing center and children’s book publisher in San Jose, California.

Lekha Ink started an online magazine to publish writing and occasional video presentations by writing center students. Showing the results of Lekha’s writing programs, the site also serves to promote their programs.

The goal was creating a site which supports the existing Lekha branding, while letting the content take the lead. With WordPress as the content management system, the site’s design is based on the responsive WP-Clear magazine theme.

Custom navigation was needed to best present student projects. The main menu includes the tracks: creative writing and academic writing. The right column includes a dropdown list of student authors.

On individual posts, age, grade, track, program format, teacher, and location identify students and their works and link the user to similar content. For example, the age of the student link to all entries by students of that age. This rich navigation not only allows users to find work of their greatest interest, but also shows the level of work created at the Lekha Writing Center according to each criteria.

Each student entry includes the student’s name in the byline. Because Lekha is publishing through teacher accounts, rather than granting an account to each student, the byline had to be custom coded to present author name.

For social media, entries on the online magazine post automatically to Young Wordsmiths’ Twitter and Tumblr accounts. These channels also support select messages from Lekha Ink itself.

Design and editorial work is an ongoing need for Young Wordsmiths. On the design side, advertising is created to publicize Lekha’s published books and educational opportunities. On the editorial side, content is edited and entered by the instructors and staff, then reviewed for correctness and completeness before being published on a scheduled basis.

Young Wordsmiths successfully presents the work of Lekha’s writers and promotes the quality of Lekha’s writing programs.