Caged Heat is the first cocktail syrup brought to market by NickleDime, a craft cocktail syrup maker.
The site, designed and built for the rollout of Caged Heat, draws on existing branding and package design. While featuring a design motif from the label in the header and footer, the design is is minimalist to frame and put focus on the cropped label art featured on the home pages. The design offers a formal sophistication with the dominant use of symmetry, while playing up the “heat” with the high-contrast colors.
The site features a custom coded drink recipes section. Development also includes coding two page layout styles.