Lekha Ink ecommerce store

Lekha Ink

Lekha is a children’s book publisher and creative writing school in San Jose, California.

To coincide with Lekha’s franchising its programs, the original site content is split into a corporate/publishing site and a writing center site.

Goals for the new Lekha Ink website included expanding the online store. In the new site, a collection of product pages with buy buttons becomes an full-fledged online store with grid display, categories for sorting goods, a shopping cart, and user accounts.

In the first stage of this project, the design of the publishing and writing school sites matched to keep brand continuity.

As the new sites were adopted and the publishing side continued to develop, Lekha Ink needed its own look and feel.

While the writing school continued with the initial design, the second design for the publishing site is clean, open, and brings the books to center stage.

Site management began with Lekha’s previous HTML/PHP site and continued through two redesigns and incremental changes.

The Price of Being Ashley Rich website

The Price of Being Ashley Rich

Aashka Pandya is a young Bay Area writer. Her website was created to promote her first solo novel, “The Price of Being Ashley Rich.”

This new website design is influenced the book design. The flower icon and the display typeface used in the book are featured.

Going big and bold with type, the site emphasizes the written word, supporting the importance the writing of Aashka’s book. With a bright and boxy layout, the design brings a youthful vitality, yet still holds a maturity to appeal to a sophisticated teenage audience.

Coding includes full-width layouts for the home and contact pages, and a two-column template (main and sidebar) on blog pages. There’s also a special featured post section just below the main menu.

Lekha Writing Center website

Lekha Writing Center

Lekha is a writing school and children’s book publisher in San Jose, California.

To coincide with Lekha Writing Center franchising its programs, the original site content is split into a corporate/publishing site and a writing center site.

The design balances the professionalism of the organization with the fun, creative environment they provide. Round-cornered boxes echo the Lekha logo and give separate spaces for each of their varied offerings.

Goals for the new Lekha Writing Center websites included creating a program catalog, adding a blog for making regular content updates, and creating franchise location sites including all that’s needed for a franchisee to run their own locations.

At the core of the redesign is a custom program catalog. With filters to find programs by grade, track, or schedule, users easily find programs to suit their individual needs.

Site management began with Lekha’s previous HTML/PHP site. Incremental changes were made to that design to create a smooth visual transition to the new site.

Lekha Writing Center has events going on throughout the year. Creating content updates are critical to keeping clients engaged. Email communications, online advertising, and social channels are used to find and stay connected with clientele.

Young Wordsmiths website

Young Wordsmiths

Young Wordsmiths is an online magazine run by Lekha Ink, a writing center and children’s book publisher in San Jose, California.

Lekha Ink started an online magazine to publish writing and occasional video presentations by writing center students. Showing the results of Lekha’s writing programs, the site also serves to promote their programs.

The goal was creating a site which supports the existing Lekha branding, while letting the content take the lead. With WordPress as the content management system, the site’s design is based on the responsive WP-Clear magazine theme.

Custom navigation was needed to best present student projects. The main menu includes the tracks: creative writing and academic writing. The right column includes a dropdown list of student authors.

On individual posts, age, grade, track, program format, teacher, and location identify students and their works and link the user to similar content. For example, the age of the student link to all entries by students of that age. This rich navigation not only allows users to find work of their greatest interest, but also shows the level of work created at the Lekha Writing Center according to each criteria.

Each student entry includes the student’s name in the byline. Because Lekha is publishing through teacher accounts, rather than granting an account to each student, the byline had to be custom coded to present author name.

For social media, entries on the online magazine post automatically to Young Wordsmiths’ Twitter and Tumblr accounts. These channels also support select messages from Lekha Ink itself.

Design and editorial work is an ongoing need for Young Wordsmiths. On the design side, advertising is created to publicize Lekha’s published books and educational opportunities. On the editorial side, content is edited and entered by the instructors and staff, then reviewed for correctness and completeness before being published on a scheduled basis.

Young Wordsmiths successfully presents the work of Lekha’s writers and promotes the quality of Lekha’s writing programs.